by Ankur Sharma | Feb 13, 2026 | Blogs, Ecommerce
A decade ago, there were barely 30 skincare brands advertising online in India. Today? Over 1,200 registered brands are competing for the same scroll space, from legacy players like Himalaya and Biotique to D2C disruptors like Minimalist, Dot & Key, and...
by Ankur Sharma | Feb 11, 2026 | Blogs, Digital Marketing
E-commerce has quietly become the backbone of modern business. What started as online buying and selling has evolved into a system that influences operations, logistics, marketing, and customer behaviour. As we navigate through 2026, online buying and selling have...
by Ankur Sharma | Feb 11, 2026 | Blogs
60% of search queries now end without users ever clicking through to a website. It means that your potential customers are asking ChatGPT, Perplexity, and Claude for product recommendations and getting direct answers. That’s a problem. Because if your products...
by Ankur Sharma | Feb 5, 2026 | Blogs, Digital Marketing
Marketing isn’t just about selling. It’s about understanding why people buy. Behind every ad that grabs your attention or every brand you search for on Google, there’s usually one of two forces that are at work: push or pull marketing. Think of them as two...
by Ankur Sharma | Jan 14, 2026 | Blogs
You’re running your meta ads and it seems to be going well. Your ROAS is at 4x or 5x which is a good sign and you’re feeling confident. So you decide to double your budget, because spending more means earning more, right? Then you check your statistics a week later...