by Ankur Sharma | Apr 2, 2026 | Blogs
Many D2C brands rely heavily on first-order discounts to drive conversions. A “10% off your first order” popup often becomes the default tactic to convince new visitors to buy. While this approach can increase initial conversion rates, it quietly trains customers to...
by Ankur Sharma | Apr 2, 2026 | Blogs
Over the last few years, many Indian D2C brands have seen customer acquisition costs increase sharply. What once looked like a predictable growth engine through Meta and Google ads has now become far more expensive and less reliable. For founders and marketing...
by Ankur Sharma | Apr 2, 2026 | Blogs
Many D2C founders believe that adding more products will automatically increase revenue. The logic sounds simple: more products mean more choices for customers and more opportunities to sell. But in reality, uncontrolled product expansion often reduces profitability....
by Ankur Sharma | Apr 2, 2026 | Blogs
Quick commerce has quickly become one of the most talked-about distribution channels for D2C brands in India. Platforms like Blinkit and Zepto promise instant access to urban customers, faster discovery, and frequent repeat purchases. For many founders, it looks like...
by Ankur Sharma | Apr 2, 2026 | Blogs
Many Indian D2C brands grow quickly in their early stages. Paid ads bring traffic, marketplaces drive initial sales, and the brand begins to build recognition among consumers. For a while, revenue grows steadily. But after reaching a certain scale — often between ₹30...
by Ankur Sharma | Apr 1, 2026 | Blogs
Many D2C brands in India start with a single growth channel. Most often, this is Meta ads or marketplace sales. In the early stages, this works well because paid ads can generate sales quickly and marketplaces already have built-in demand. The problem begins when the...
