10 Top Tips for Podcast SEO
Podcasts have become a popular medium of content consumption over the past few years. So much so that in May 2019, Google announced that it had started indexing podcasts to display them on Search Engine Results Pages (SERPs). This has made it easier for consumers to...
How to Effectively Promote Reels on Instagram
In today’s world of short-form videos, Instagram Reels are a popular format of content creation. In under 90 seconds, they capture people’s attention and get them to like, comment, or share. Even though they’re short a lot of effort goes into creating them. That’s why...
SEO vs SEM: Which Is More Effective for Business Growth?
In today’s digital world, a strong online presence is necessary to expand your customer base and build brand awareness. Approximately 8.5 billion searches are made on Google every day. From baby names to flu symptoms, people turn to the internet to solve their...
7 Ways Influencer Marketing Can Benefit Your Business
Traditional marketing methods don’t yield the results they used to. Marketers need to come up with innovative ideas to pitch the products to the customers. In this digital era, what better place than social media? A 2023 study revealed that nearly 50% of global...
10 Tips for Successful Online Video Advertising for skincare ecommerce
Launching a skincare line is one side of the coin; but mastering marketing is another. Whether you’re selling creams, serums, or soaps, the key to boosting sales and dominating the market lies in crafting an irresistible brand identity. What hooks customers on a...
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