by Ankur Sharma | Jul 28, 2026 | Digital Marketing
Every growing D2C company eventually faces the same buy vs build question. Should you hire an internal team, develop a capability from scratch, or pay an external partner that can deliver it immediately? The answer affects speed, cash flow, control, and the company’s...
by Ankur Sharma | Jul 23, 2026 | Digital Marketing
AI search for ecommerce is changing how customers discover, compare, and select products. Instead of opening several websites, shoppers can ask ChatGPT, Google, Copilot, or Perplexity for the best product for a specific need, budget, ingredient preference, or use...
by Ankur Sharma | Jul 18, 2026 | Digital Marketing
Launching a business website is an important step toward building your online presence. However, a website alone is not enough to attract customers or generate leads. Before going live, businesses need to ensure that their digital marketing foundation is ready. A...
by Ankur Sharma | Jul 17, 2026 | Digital Marketing
A CEO once told me that Indian customers aren’t loyal and will leave the moment a competitor offers a better price. I hear this from founders constantly. But if that were true, how did Zerodha, Nykaa, Wakefit, and CaratLane become market leaders? Why do people...
by Ankur Sharma | Jul 15, 2026 | Digital Marketing
For a growing D2C brand, international business expansion can look like the natural next step. Higher selling prices, access to affluent customers and the appeal of becoming a global brand make markets such as the UAE, the US and the UK attractive. However, overseas...
by Ankur Sharma | Jul 14, 2026 | Digital Marketing
Learning how to build a marketing team is difficult because early-stage companies rarely need one narrow specialist. They need a mix of capabilities working together, often before they have the budget to hire separate people for each one: Strategy to set direction and...
