by Ankur Sharma | Jul 31, 2026 | Digital Marketing
AI has made marketing faster than ever before. Today, businesses can use AI to: Write blogs Create ad creatives Generate videos Send emails Automate campaign optimization For many founders, this feels like the perfect AI marketing strategy. But if AI is making...
by Ankur Sharma | Jul 30, 2026 | Digital Marketing
Marketing attribution gives D2C founders a comforting answer: this ad, keyword, email, or influencer generated the sale. The problem is that marketing attribution often assigns credit without proving that the marketing activity caused the purchase. A customer may...
by Ankur Sharma | Jul 28, 2026 | Digital Marketing
Every growing D2C company eventually faces the same buy vs build question. Should you hire an internal team, develop a capability from scratch, or pay an external partner that can deliver it immediately? The answer affects speed, cash flow, control, and the company’s...
by Ankur Sharma | Jul 23, 2026 | Digital Marketing
AI search for ecommerce is changing how customers discover, compare, and select products. Instead of opening several websites, shoppers can ask ChatGPT, Google, Copilot, or Perplexity for the best product for a specific need, budget, ingredient preference, or use...
by Ankur Sharma | Jul 18, 2026 | Digital Marketing
Create a Post-Launch Marketing Plan Launching a business website is an important step toward building your online presence. However, a website alone is not enough to attract customers or generate leads. Before going live, businesses need to ensure that their digital...
by Ankur Sharma | Jul 17, 2026 | Digital Marketing
A CEO once told me that Indian customers aren’t loyal and will leave the moment a competitor offers a better price. I hear this from founders constantly. But if that were true, how did Zerodha, Nykaa, Wakefit, and CaratLane become market leaders? Why do people...
