Facebook vs Instagram Ads: Choose the right marketing platform It’s true that Facebook has now reached the grandpa (or grandma) stage when compared to the new home of Gen Zers, Instagram. But it’s also true that it’s still more in use with over 2.7 billion...
Everybody is going digital in the new normal. As a smart business owner, you would have already prepared for a new growth phase and made the right choice to expand your digital marketing efforts. At this point, insourcing vs outsourcing is the typical question that...
Online stores and eCommerce sites are only for selling and buying digital gadgets, books, and branded clothing, right? No. Those days are long gone. The COVID-19 pandemic has caused an acceleration in eCommerce penetration globally driven by consumers’ need for safety...
As the COVID-19 pandemic continues to rapidly spread across the globe various businesses are facing the repercussions of the new normal. One such major sector that has been hit hard by the coronavirus pandemic is the Indian garment manufacturing sector. So, what’s at...
Drop shipping refers to the practice of purchasing items from a third-party and shipping it to the customers directly. This implies that the retailer would not own the product but maybe like a middleman bridging the gap between the actual seller and the customer. It...
The media and web was recently abuzz with the stirring debacle that Facebook and Google just faced. But what caused it? It was the effect of GDPR, a radical legal regulation that the European Union passed. What is GDPR? General Data Protection Regulation (GDPR) is a...
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