When running campaigns on Meta Ads manager, choosing the right audience targeting method can significantly impact your results. Meta provides two major options: Advantage+ and manual audience. Each option has strengths and challenges – so selecting the right one...
“The future of marketing is AI-driven, but which AI reigns supreme?” With the rise of artificial intelligence, OpenAI’s ChatGPT which was launched on November 30, 2022, has been a dominant force, widely used for content creation, coding, and more. With alternative...
Did you know WhatsApp is used by over 2 billion people every month? It’s not just for chatting with friends or sharing memes anymore—businesses are leveraging it as a powerful communication channel. From sending order updates to managing customer queries, WhatsApp is...
Food quick commerce is redefining the food delivery industry, merging the speed of instant food delivery with the variety and quality of curated menus. With consumers demanding faster and more reliable online food ordering services, companies like Swish, Zepto, and...
In today’s digital landscape, businesses looking to sell products or services online face an important decision: should they build their own website, join an existing marketplace, or use a combination of both? Each option has its own set of benefits and challenges,...
Reduce your content creation time in half while boosting engagement by 50%—sounds like a dream, right? Well, with the rise of AI in social media, it’s now a reality! Artificial intelligence is changing how we create and manage social media content, offering marketers...