What Is Meta Andromeda (& How to Use It to Your Advantage)
“My ROAS died overnight.” “CPA doubled.” “Andromeda killed my campaigns.” You’ve probably heard variations of these complaints everywhere. And honestly, they’re not surprising. Meta announced Andromeda back in December 2024, but most advertisers didn’t get the update...
The Proven 6-Month SEO Strategy for B2B Startups
A lot of people think SEO works the same for every industry. Write a few blogs, target high-volume keywords, wait for traffic, and call it a day. Sounds nice… but it falls apart the moment you try it in B2B. Because in B2B, traffic alone doesn’t mean much. What...
How to Strategically Use IAP Budget to Market Your Mutual Funds
Every AMC knows SEBI’s 0.02% rule – the mandatory Investor Awareness and Protection (IAP) allocation every mutual fund must set aside to educate investors (not promote its own schemes). On paper, it’s straightforward – but most AMCs struggle to make real...
Apollo Outreach Email Automation Guide for Cold Campaigns
Sending emails is easy; getting replies is the real problem. Apollo can close that gap if you know how to use it the right way. This blog is a hands-on playbook for doing just that: you’ll learn how to build laser-targeted lists, manage inboxes, understand...
How to Run a Cold Email Outreach Campaign Without Hurting Your Brand
Nobody wakes up excited to read a cold email. But if done right, prospects might actually thank you for sending one. However, the problem is that most cold emails are primarily about the sender – rather than the prospect. And guess what? Nothing gets ignored...
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