In today’s digital landscape, businesses looking to sell products or services online face an important decision: should they build their own website, join an existing marketplace, or use a combination of both? Each option has its own set of benefits and challenges,...
Reduce your content creation time in half while boosting engagement by 50%—sounds like a dream, right? Well, with the rise of AI in social media, it’s now a reality! Artificial intelligence is changing how we create and manage social media content, offering marketers...
Artificial intelligence is redefining marketing, providing tools to write, analyse, and strategise in ways we never thought possible. But with so many options, selecting the right AI tool can be overwhelming. Two major players, ChatGPT vs. Perplexity, have emerged as...
The Indian market has seen a surge in influencer-driven products in recent years, fueled by the rise of content creators on platforms like YouTube and Instagram, 84% of consumers like to make their purchases simply on the recommendation of influencers. Among these was...
The podcast industry in India is growing at an impressive rate of 30% annually, with over 57.6 million monthly listeners. This massive surge in popularity presents an incredible opportunity for businesses to connect with a highly engaged audience.Podcasting for...
In today’s online world, what people see and say about your brand can make or break your success. Online Reputation Management (ORM) in digital marketing is all about ensuring your brand leaves a positive impression on potential customers. It helps businesses build...