by Ankur Sharma | Sep 23, 2026 | Digital Marketing
A few years ago, a video budget usually meant choosing between television and digital. Today, brands can invest in connected TV advertising and appear beside premium streaming content on the biggest screen in the house, or put the same money into Instagram, YouTube,...
by Ankur Sharma | Sep 19, 2026 | Digital Marketing
Your CAC starts climbing. ROAS drops. The media team responds immediately: change the audience, restructure campaigns, adjust budgets, test placements, or move spend between ad sets. Sometimes that fixes the problem. But sometimes the campaign structure is not the...
by Ankur Sharma | Sep 1, 2026 | Digital Marketing
When people talk about business strategy, they often think of a pitch deck, a vision statement, a launch plan, or a list of business goals. But none of these things, on their own, tell you what your business is actually trying to become. A real business strategy gives...
by Ankur Sharma | Aug 28, 2026 | Digital Marketing
Indian beauty brands face a difficult growth equation. Customers increasingly discover skincare, makeup, and haircare through creators, short-form videos, reviews, and social recommendations. However, continuously paying large influencers can quickly make customer...
by Ankur Sharma | Aug 27, 2026 | Digital Marketing
What do you fix when marketing suddenly stops delivering? When growth slows, the natural response is to change everything at once. Teams launch new ads, switch agencies, redesign landing pages, add channels, and increase discounts. But when your marketing strategy is...
by Ankur Sharma | Aug 26, 2026 | Digital Marketing
Remote marketing is no longer mainly about letting employees work from home. In 2026, teams may include full-time employees, specialists, agencies, freelancers, and AI-supported workflows spread across locations and time zones. For founders and CMOs, managing remote...
