Digital Audio Ads in Marketing Strategies

Digital Audio Ads in Marketing Strategies

By 2025, global podcast ad revenue is projected to surpass $4 billion. This remarkable growth underscores the increasing relevance of digital audio ads in modern marketing. With the rise of streaming audio ads and AI-driven personalisation, businesses now have...
5 Ways to Encourage User-Generated Content

5 Ways to Encourage User-Generated Content

93% of buyers find user-generated content highly valuable when making purchasing decisions. This is because UGC feels more authentic and trustworthy than any other marketing method. In fact, 6 out of 10 consumers consider user-generated content (UGC) to be the most...