Redefining Green: What Sustainable Marketing Really Means Now
Sustainable marketing has evolved from simply using recycled packaging or adding a green label to products. Today, “green” means much more. It’s about how brands think, act, communicate, and what kind of value they create for both people and the planet. Consumers are...
What Modern Consumers Expect from FMCG Brands And How to Deliver It
The FMCG industry has always been fast paced, but today it’s moving smarter as well. Consumers are more informed and selective, which makes it more challenging for brands to adapt to changing preferences and behaviours. To stay relevant, brands need to...
How We Helped Damro Go from Page 10 to Top 5 in 6 Months
Damro has been manufacturing furniture since 1986. Today, it operates as one of the world’s largest furniture makers with over 240 showrooms across South Asia. They’ve built their reputation on delivering high-quality furniture at affordable prices. But...
Why Freemium Fails & the Best Pricing Model for Your Business
Most founders choose freemium because it feels like the safest bet. Give people a free version, let them experience the value, and eventually, they’ll upgrade. Sounds reasonable, right? But here’s the reality: The majority of free users never convert. They...
GEO Marketing Strategy: Why Machine Readability Matters For Indian Brands
Positioning used to be simple. If your customer understood what you were selling, you were on the right track. But discovery no longer starts with a customer. It begins with a system. Now, AI is what decides what gets surfaced, summarized, and cited before anybody has...
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